IMDA Pre-Approved Solutions for Singapore SMEs
Get up to 50% Business Grant Support for Your Digital Marketing Needs!
About Us
About Innovative Hub
Innovative Hub is a trusted eCommerce & digital marketing enabler in Singapore. As an IMDA Pre-Approved Solution provider under the SMEs Go Digital programme, we help businesses enhance their online presence through Xiaohongshu, TikTok, SEO, and digital advertising solutions. SMEs are eligible for up to 50% business grant support for the adoption of our digital marketing solutions, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
What is IMDA SMEs Go Digital Programme?
The SMEs Go Digital programme, run by the Infocomm Media Development Authority (IMDA), helps Singapore SMEs adopt digital solutions with confidence.
Solutions that meet IMDA’s requirements are designated Pre-Approved Solutions, and eligible SMEs can receive government grant support toward adopting them.
Innovative Hub is a Pre-Approved Solution provider, so our qualifying packages come with grant support built in — less paperwork, more certainty.
Digital Marketing Packages
(IMDA Pre-Approved Solutions)
Xiao Hong Shu Content Management
- 8 Static Posts per Month
- Finalised Caption Copywriting
- Content Publishing
- Hashtag Creation
- SEO Optimising for Content
- Graphic Design & Chinese Copywriting
Xiao Hong Shu Content KOL/KOC Management
- 4 KOL/KOC per Month
- Look for suitable KOL/KOC to Create Content
Xiao Hong Shu Content Management
- 8 Static Posts per Month
- Finalised Caption Copywriting
- Content Publishing
- Hashtag Creation
- SEO Optimising for Content
- Graphic Design & Chinese Copywriting
Paid Advertising Campaign Management
- Conversion Tracking
- Ads Copywriting
- Engagement Rate Optimization
- Interest & Lookalike Targeting
TikTok Live Streaming Campaign
- Monthly Planning & Execution of 2x Livestreaming on KOL Channel for 3 Months
- Seller Account Set-up
- TikTok Shop Registration
- Product Listing (up to 20 Products)
Management of TikTok Ads Account
- Setup Ads Campaign Objective, Demographic according to targeted viewers persona for 3 TikTok Live-streaming Campaigns
- Budget Allocation and Time Slot Setup
- Tracking the Performance of Ads Spent and Provide Report According to Client Requirements
TikTok Creative Video Campaign
- Total 10 Campaigns with TikTok Creative Video
- Content Formats (TikTok Short Videos)
- Publish on 10 KOLs Accounts
- Proposed #tag
- Campaign Details Draft
- Video to SKU Link for Direct Purchase (if the SKU is available)
- Video Post Time Management
Management of TikTok Ads Account
- Setup Ads Campaign Objective, Demographic according to targeted viewers persona for the TikTok Creative Video Campaigns
- Budget Allocation and Time Slot Setup
- Tracking the Performance of Ads Spent and Provide Report According to Client Requirements
Content Marketing Development
- Copywriting of Blog Articles
- Blog Articles Optimization
- Industry Related Directory Links
- Social Bookmarking Links
- Implementation of SEO On-Page Titles & Descriptions
Search Engine Optimization (SEO)
- Total 40 Keywords To Be Listed on Google Singapore
- SEO Keywords Research & Analysis
- On-Page / Technical SEO
- Off-Page SEO / Monthly Link Building Activities
- Google Analytics Tracking & Goal Conversion Setup
- Google My Business Setup &/or Optimization
SMEs are eligible for up to 50% business grant support for the adoption of our digital marketing solutions, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
IMDA SMEs Go Digital programme Eligibility & Process (How It Works)
As part of the SMEs Go Digital programme, IMDA partners the Infocomm Media (ICM) industry to identify and pre-approve digital solutions suitable for mass adoption by broad-based SMEs, based on the different SME sector needs defined in Industry Digital Plans (IDPs). These pre-approved solutions make technologies such as cloud, data analytics or AI accessible to the broad base of SMEs as they are embedded within solutions where relevant.
Who Can Apply?
Singapore-registered SME with at least
30% local shareholding.
Group annual turnover of
up to SGD 100M or up to 200 employees.
How to Apply in 3 Simple Steps
Step 1
Choose Your Digital Marketing Package
Step 2
Submit Your Application via the Business Grants Portal (BGP)
Step 3
Receive Approval & Start Your Digital Transformation!
Our Awards
Our digital marketing and social commerce work has been recognised by IMDA, TikTok Shop, MARKETING-INTERACTIVE and TopKlout:
SME AI Impact Awards 2026
SME Adoption Excellence Award
IMDA & Singapore Business Federation
Read more →
TikTok Shop Top Agency Partner Award 2026
Top Agency Partner
TikTok Shop Singapore
See our awards →
TikTok Shop Top TSP Agencies Monthly Ranking
No.1 in Singapore, July 2026
TikTok Shop Singapore
Read more →
Agency of the Year Awards Singapore 2026
eCommerce Marketing Agency of the Year
MARKETING-INTERACTIVE
Official results →
Agency of the Year Awards Singapore 2026
Influencer Agency of the Year
MARKETING-INTERACTIVE
Official finalists →
MARKies Awards Singapore 2026
Most Effective Use – Content (GJourney Xiaohongshu campaign)
MARKETING-INTERACTIVE
Official finalists →
MARKies Awards Singapore 2025
Most Effective Use – Social Commerce (Blé de Fonty campaign)
MARKETING-INTERACTIVE
Read more →
TopKlout Awards 2024
Overseas Influence Agency of the Year (presented March 2025)
TopKlout (克劳锐)
Read more →
Top TikTok Affiliate Partner (TAP) 2025
Appreciation Award
TikTok Shop Singapore
See our awards →
TikTok Shop Star Agency Award
TSP achievement, Sep–Dec 2023
TikTok Shop Singapore
Read more →
TikTok Shop Star Agency Award
MCN achievement, Sep–Dec 2023
TikTok Shop Singapore
Read more →
TikTok Shop Star Agency Award
MCN achievement, Jul–Aug 2023
TikTok Shop Singapore
Read more →
TikTok Shop Star Agency Award
TSP achievement, Jul–Aug 2023
TikTok Shop Singapore
Read more →Grant Guides from Our Team
Learn more about the EDGE Grant and IMDA Pre-Approved Solutions:
EDGE Grant Singapore 2026: PSG, EDG and MRA Merged into One Grant
What changed on 30 September 2026, and what it means for SMEs that planned to use PSG.
Read the guide →
How to Apply for the EDGE Grant in Singapore
Eligibility, step-by-step application on the Business Grants Portal, and common rejection reasons.
Read the guide →
EDGE Grant for Digital Marketing: How SMEs Get Up to 50%
How the grant works for digital marketing packages, with cost examples.
Read the guide →Frequently Asked Questions
What is an IMDA Pre-Approved Solution?
- The SMEs Go Digital programme, run by the Infocomm Media Development Authority (IMDA), helps Singapore SMEs adopt digital solutions with confidence.
- Solutions that meet IMDA’s requirements are designated Pre-Approved Solutions, and eligible SMEs can receive government grant support toward adopting them.
- Innovative Hub is a Pre-Approved Solution provider for digital marketing.
Which Innovative Hub packages are IMDA Pre-Approved?
- Five digital marketing packages: Xiaohongshu Marketing, Xiaohongshu Paid Advertising, TikTok Live Streaming, TikTok Creative Videos, and SEO / Content Marketing.
- See the eligibility and process or ask us for a quotation.
Has PSG changed?
- Yes. As of 30 September 2026, the Productivity Solutions Grant (PSG), together with the Enterprise Development Grant and Market Readiness Assistance, has been consolidated into a single new grant, the EDGE Grant, administered by Enterprise Singapore.
- Government support for adopting digital solutions now runs under this framework.
- Innovative Hub remains an IMDA Pre-Approved Solution provider, so eligible SMEs can continue to receive grant support for adopting our qualifying solutions.
- If you began planning under PSG, nothing is lost: our team will guide you to the current programme.
- Read our EDGE Grant guide.
What government grant support is available?
- Eligible Singapore SMEs can receive support toward adopting IMDA Pre-Approved Solutions (digital tools and services that meet IMDA’s requirements, in areas such as digital marketing, CRM, POS systems and more), funded through the EDGE Grant.
- SMEs are eligible for up to 50% business grant support for the adoption of digital marketing solutions, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
How much can I claim?
- For pre-approved digital solutions, SMEs receive up to 50% of eligible costs, capped at S$30,000 per company per year for digital solutions.
- This sits within the EDGE Grant’s overall cap of up to S$100,000 per company per year across supported activities (the cap resets on 1 April each year).
- We’ll help you scope your project to make the most of it.
How long does approval take?
- Processing time under the EDGE Grant varies depending on the activity or solution selected.
- Enterprise Singapore has not published a single fixed timeline.
- Submitting a complete application with all required documents helps keep things moving, and we’ll prepare your quotation and guide you through submission.
Can I combine this with other grants?
- You cannot double-fund the same cost from more than one grant.
- EDGE now works within a single shared cap (up to S$100,000 per company per year across activities), so support is managed under that one envelope.
- We’ll help you confirm eligibility for your specific project.
Can sole proprietors and partnerships apply?
- The core requirement is that the applicant is a business registered and operating in Singapore with at least 30% local (Singaporean/PR) shareholding, meeting the SME criteria (group annual turnover up to S$100 million or up to 200 employees).
- Sole proprietorships and partnerships are generally able to apply if they meet the criteria.
- Tell us about your business and we’ll help you check.
The grant covers up to 50%. Does that mean I only pay Innovative Hub 50%?
- No. Support is provided on a reimbursement basis.
- You pay Innovative Hub the full project fee (100%) upfront.
- Once the project is completed and the required documents are submitted, your business claims the grant support (up to 50%) from the relevant agency.
How do companies apply?
- 1. Confirm eligibility: Singapore-registered business, at least 30% local shareholding, and an SME (annual turnover up to S$100M or up to 200 employees).
- 2. Speak to Innovative Hub to scope the right IMDA Pre-Approved Solution for your needs and get a quotation.
- 3. Submit your EDGE Grant application on the Business Grants Portal (businessgrants.gov.sg) using Corppass, before you start the project or make payment.
- 4. Once approved, proceed with implementation, pay Innovative Hub in full, then submit your claim to receive up to 50% support (up to S$30,000 per year for digital solutions, within the S$100,000 EDGE cap). Read the full application guide.
Not sure which package fits? Book a free consultation