Empowering Business
Why Work With Us?
Market Expansion & Digital Execution
Expertise in Global eCommerce & Digital Commerce
Platform Partnerships Services To Expand Your Business
The Services We Are Offering
Market Expansion & Cross-Border Strategy
Helping brands enter new markets with localized strategies and trade facilitation.
Rednote (Xiaohongshu) Marketing
Content, Ads & KOL collaborations.
TikTok Shop Partner & MCN Services
Store management, influencer marketing & live commerce.
Meituan Dianping Marketing
Store profile setup & optimisation, review management and GroupBuy voucher campaigns.
Social Commerce & Digital Growth
Rednote (Xiaohongshu) marketing, TikTok Shop & MCN services, Meituan Dianping marketing, and influencer collaborations.
E-commerce Enablement & Digital Advertising
Performance-driven marketing, SEO, store development.
Official Partners
Institutional Partners
News & Events
Fresh Off the Page
insights
news
events
What Is Dianping? A Singapore Business Guide to Chinese Consumers
What is Dianping? For millions of Chinese travellers, it answers a more practical question: where should I eat, shop, and spend in Singapore? Often called "the Yelp of China," Dianping (大众点评, Dàzhòng Diǎnpíng) is China's dominant Chinese review platform — but that...
How to Set Up a TikTok Shop in Singapore (2026 Seller Guide)
How to Set Up TikTok Shop Seller Center: A Beginner's Quick Start Guide To set up a TikTok Shop in Singapore, register on TikTok Seller Center with your ACRA business details, verify your identity, add your products, and connect a payout method. Approval usually...
PSG Grant Singapore 2025: Essential Guide for SMEs
PSG Grant Singapore 2025: What Small Businesses Need to Know Want to boost your small business's productivity and save money at the same time? The PSG grant gives Singapore SMEs up to $30,000 in financial support. You can get up to 50% coverage for solutions that...
How to Use Xiaohongshu: A Beginner’s Guide to China’s Hottest Social App
How to Use Xiaohongshu: A Beginner's Guide to China's Hottest Social App Xiaohongshu (小红书 / RED) is China's leading lifestyle discovery app. To use it in Singapore, download the app, create an account, and browse or post "notes" — photo and video reviews. Brands...
5 Common Mistakes Singapore Brands Make on Xiaohongshu/Rednote (And How to Fix Them)
Xiaohongshu (Rednote) is no longer just a Chinese social app — it’s one of the most powerful platforms to influence purchase decisions among Chinese-speaking locals and tourists in Singapore. But here’s the problem: many Singapore brands dive in without...
How to Unlock Viral Success on Xiaohongshu (Little Red Book): A Complete Guide to Understanding Traffic and Creating Viral Content
In the world of private domain traffic, Xiaohongshu (Little Red Book) is one of the most effective platforms for conversions. For businesses and content creators, learning how to drive traffic on Xiaohongshu is crucial. If your posts are stuck with only 200 views,...
Essential Strategies for Winning on Xiaohongshu: A Guide for Brands and SMEs
Xiaohongshu Marketing Strategy: Winning Techniques for Brands Xiaohongshu, or Little Red Book, is a powerful social commerce platform that brands need to understand and leverage to succeed. With its unique mix of user-generated content and e-commerce integration,...
Unlock Vietnam’s Market Potential with Our Proven Business Matching Services
Vietnam is one of Southeast Asia’s most promising markets. With its growing middle class, rising consumer demand, and fast-paced digital economy, it’s the ideal next step for ambitious brands. But expanding into a new market requires more than just setting up...
Market Entry Strategy Consulting: Getting Ready for the Future
Venue: SBF CenterMARKET ENTRY STRATEGY CONSULTING: Getting Ready for the Future EconomyUnderstand how to navigate the ever changing business landscape and the tools available to help with your business at our joint seminar with SBF. We share thought-provoking...
Masterclass 2018
Venue: Nanyang International Business CollegeHow to succeed on E-commerceWe invited Alibaba accredited trainer, Steven Zheng down for a meaningful full day sharing session on the key to International Business Management via E-commerce. Our suppliers learnt key...
Innovative Hub Ranked #1 in TikTok Shop’s July 2026 Top TSP Agencies Monthly Ranking
Innovative Hub — Singapore's #1 TikTok Shop Partner on July 2026 TSP Ranking TikTok Shop TSP Singapore | #1 Top TSP Agency in July 2026 Innovative Hub has been ranked #1 in TikTok Shop's July 2026 Top TSP Agencies Monthly Ranking in Singapore. The ranking is...
Innovative Hub Featured in Marketing-Interactive: Xiaohongshu Agency & TikTok Partner Win MARKies 2025 Silver
Innovative Hub has been featured in Marketing-Interactive for powering Blé de Fonty’s award-winning social commerce campaign. The campaign earned the Silver Award in the Social Commerce category at the MARKies Awards 2025. As a top TikTok partner and an authorized...
Managing Director Zoe Zuo had been featured on CNA
We are proud to announce that our Managing Director- Zoe Zuo has been featured on CNA, where she shared her expert views on the livestreaming industry in China.
Innovative Hub Wins Silver at MARKies Awards 2025 for TikTok Social Commerce Excellence
TikTok Social Commerce Singapore | Silver Winner at MARKies Awards 2025 TikTok Shop service in Singapore continues to redefine how content and commerce come together. Innovative Hub (SG) Pte Ltd is proud to announce our Silver win at the MARKies Awards...
Innovative Hub Wins “Overseas Influence Agency of the Year” at Topklout Annual Award
We are proud to announce that Innovative Hub was honored with the “Overseas Influence Agency of the Year” award at the 9th Topklout Annual Awards, held in recognition of excellence in the digital marketing and creator economy space across Asia. This milestone...
Innovative Hub Is Now an IMDA Pre-Approved Vendor Under the PSG Grant Scheme
We’re excited to share that Innovative Hub has been appointed as an IMDA Pre-Approved Vendor under the SMEs Go Digital programme, supporting the Productivity Solutions Grant (PSG). This means eligible SMEs in Singapore can now receive up to 50% funding...
Innovative Hub Expands Services To Malaysia, Main Office In Kuala Lumpur
Its the start of something new! We are pleased to share that Innovative Hub has set foot in Malaysia! Our latest office’s location – Kuala Lumpur! Started out in Singapore as an eCommerce enabler, most notably becoming Singapore’s Official Global Service...
Winning on Xiaohongshu: Innovative Hub Guides SMEs with Expert Marketing Insights at SCCCI
Innovative Hub hosted an inspiring “Winning on Xiaohongshu” seminar at SCCCI, drawing a strong turnout of SMEs and brands eager to explore new growth strategies. Our Founder, Zoe Zuo, shared proven methods for businesses to...
Innovative Hub Joins the Meituan-Dianping “MUST-EAT LIST必吃榜” & “MUST-VISIT LIST必玩榜” Overseas Ceremony in Kuala Lumpur
Last week, the Innovative Hub team, as a Meituan-Dianping partner, had the pleasure of attending a special evening in Kuala Lumpur celebrating the 10th Anniversary of Dianping (大众点评)’s “必吃榜”, alongside the first-ever overseas edition of the “必玩榜” ceremony, held on...
Vietnam Mission Trip
Venue: Innovative Hub Vietnam Mission trip to Ho Chi Minh City, Vietnam Keen to explore and enter the Vietnam market? On the 24th to 27th September 2019, Innovation Hub will be hosting a mission trip to Ho Chi Minh City, Vietnam 🇻🇳 Mission Highlights📣1⃣ 25th Sep...
Dream Trip 2019
Revolutionise your business with E-commerce Date: 17th – 20th Nov 2019 (4D3Ns) Program Highlights: Immerse in Alibaba’s rich culture and hear from its success stories Be equipped with tips and tricks in operating B2B and B2C business platforms Explore e-commerce...
Ngee Ann Polytechnic Digital Branding Bootcamp 2020
We are glad to be back for the 4th run of Ngee Ann Polytechnic Digital Branding Bootcamp! It is always a joy for us to share about the ecosystem of Alibaba.com and the basic techniques required for B2B cross-border ecommerce! Follow us...
How To Grow Your Business During The Pandemic (Mandarin) – 16 April 2020 Webinar
The Covid-19 pandemic did not stop us from serving you! Following the commencement of “Circuit-Breaker” in Singapore, Innovative Hub organised an exclusive webinar in Mandarin, sharing insights and expertise on how local SMEs can navigate through the pandemic and...
COVID-19: Opportunities with Alibaba.com Webinar – 27 August 2020
COVID-19: Opportunities with Alibaba.com Webinar – 27 August 2020 In partnership with JTC, Innovative Hub hosted a webinar in August 2020 to share the business opportunities that local SMEs have on Alibaba.com amidst the COVID-19 pandemic. We talked about the...
How to Gain More Buyers on Alibaba.com through Effective Product Posting – 28 April 2020 Webinar
Looking to gain more buyers on Alibaba.com? In this webinar, we share insights on how you can create effective product postings to gain more buyers on Alibaba.com. Check out the full webinar here! Follow us on Facebook & LinkedIn for exclusive updates on...
Free Online B2B Business Matching Session
2020 was a tough time for businesses. In support of keeping our clients’ businesses moving, Innovative Hub hosted our very first B2B sourcing and business matching session online and absolutely free! As one of the exclusive Service Partners of Alibaba.com in both...
COVID-19: Opportunities with Alibaba.com Webinar
COVID-19: Opportunities with Alibaba.com Webinar – 5 May 2020 Innovative Hub was honoured to be a part of Singapore Business Federation’s webinar that focused on the opportunities with Alibaba.com amidst the COVID-19 pandemic. During the webinar, Ms Sandee Wu, then...
Alibaba.com Global Online Trade Show 2020
Alibaba.com launched its first global online trade show back in 2020 as a new channel for traditional trade businesses to reach customers at a time when many exhibitions have been canceled amid the COVID-19 pandemic. Innovative Hub is pleased to announce that among...
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