Ideas, Trends & Strategies for you

What is Dianping? For millions of Chinese travellers, it answers a more practical question: where should I eat, shop, and spend in Singapore? Often called "the Yelp of China," Dianping (大众点评, Dàzhòng Diǎnpíng) is China's dominant Chinese review platform — but that...

Update (6 Oct 2026): The PSG Grant has closed.The Productivity Solutions Grant (PSG) stopped taking new applications on 29 September 2026. Since 30 September 2026, digital solutions are funded under Enterprise Singapore's EDGE Grant. PSG applications submitted before...

How to Use Xiaohongshu: A Beginner's Guide to China's Hottest Social App Xiaohongshu (小红书 / RED) is China's leading lifestyle discovery app. To use it in Singapore, download the app, create an account, and browse or post "notes" — photo and video reviews. Brands use...

Xiaohongshu (Rednote) is no longer just a Chinese social app — it’s one of the most powerful platforms to influence purchase decisions among Chinese-speaking locals and tourists in Singapore. But here’s the problem: many Singapore brands dive in without understanding...

In the world of private domain traffic, Xiaohongshu (Little Red Book) is one of the most effective platforms for conversions. For businesses and content creators, learning how to drive traffic on Xiaohongshu is crucial. If your posts are stuck with only 200 views,...

Xiaohongshu Marketing Strategy: Winning Techniques for Brands Xiaohongshu, or Little Red Book, is a powerful social commerce platform that brands need to understand and leverage to succeed. With its unique mix of user-generated content and e-commerce integration,...

Vietnam is one of Southeast Asia’s most promising markets. With its growing middle class, rising consumer demand, and fast-paced digital economy, it’s the ideal next step for ambitious brands. But expanding into a new market requires more than just setting up...

Venue: SBF CenterMARKET ENTRY STRATEGY CONSULTING: Getting Ready for the Future EconomyUnderstand how to navigate the ever changing business landscape and the tools available to help with your business at our joint seminar with SBF. We share thought-provoking topics...