Xiaohongshu Marketing Agency Singapore: Official Rednote Partner
Innovative Hub is a Xiaohongshu marketing agency in Singapore. We help brands reach Chinese-speaking customers on Xiaohongshu (RED / Rednote) with account setup, content, KOL and KOC campaigns, Xiaohongshu ads and Rednote Shop setup.
overview
Exclusive Partner In Singapore For Rednote Shop
Rednote, popularly recognized as Xiaohongshu, stands out as a leading lifestyle platform in China, blending the dynamics of social media with the functionalities of e-commerce. As it matures into the most influential content reservoir for user recommendations in China, its dedicated and prosperous community positions Rednote as the prime venue for both international and local brands aiming to captivate the extensive Chinese consumer base and penetrate the Chinese market-earning its reputation as a ‘Lifestyle Bible”.
Official Xiaohongshu Partner In Singapore
Official Xiaohongshu Overseas Advertising Partner
Innovative Hub has been an official Xiaohongshu (RED / Rednote) Overseas Advertising Partner since 2024, so we can run Xiaohongshu ads for Singapore brands directly.
Read the announcement →
Exclusive Singapore Partner for Rednote Shop
Innovative Hub is the exclusive Singapore partner for the Rednote Shop (Youzan Allvalue) overseas shop service, which lets Singapore businesses sell on Xiaohongshu.
See the launch event →
IMDA Pre-Approved Vendor
Our Xiaohongshu Marketing and Xiaohongshu Paid Advertising solutions are Pre-Approved Solutions under the IMDA SMEs Go Digital programme.
See the packages →Xiaohongshu Statistic
260 mil+
Monthly Active User
30 bil+
Daily Posts Exposure
80 mil+
Participator
70%
User Born in 90s
90%
User Generated Content
Xiaohongshu Marketing Methodology
KFS Product Trendsetting and Combined Placement Stratergy
B
BRAND
K
KOL/KOC/KOS
F
FEEDS
S
SEARCH
We Deliver On-Stop XHS Solution
Innovative Hub delivers a one-stop XHS solution, effectively elevating your business
into a recognized brand within the Asian Market.
Account Management
Advertising Management
KOC Marketing
Xiaohongshu Shop
Xiaohongshu Professional Account verification
(小红书企业号认证)
Xiaohongshu Content Creation & Account Management
(内容创作与账号管理)
REDNOTE Brand Account Content
信息流广告随机出现在发现页从6起顺位+10依次递增
Xiaohongshu Paid Ads Campaign
搜索广告随机出现在搜索页从3起 顺位 +10依次递增
Overview Of Xiaohongshu Ad
Offerings
Xiaohongshu Open Screen Advertisement
Xiaohongshu Feeds Advertisement
Xiaohongshu Brand Zone
Xiaohongshu Topic Advertisement
Xiaohongshu Brand Topic Advertisement
All Value Empowering Oversea Merchants
with E-Commerce Capabilities on Redbook
Empowering Oversea Merchants with E-Commerce Capabilities on Redbook
Supporting Overseas Business Entities in Opening Stores
No Development Required: Template-Based, Modular Store Setup
Rapid Integration with Little Red Book: Streamlining the Ordering Process, Reducing Drop-offs
Powerful Features To Support Your Business
All value provides powerful features to support your local online business
Local currency settlement
Support mainstream international currency settlement, worry-free operation.
Local logistics
Fast store design
One-click synchronization
Omnichannel promotion
Our Awards
Our work has been recognised by IMDA, MARKETING-INTERACTIVE and TopKlout:
SME AI Impact Awards 2026
SME Adoption Excellence Award
IMDA & Singapore Business Federation
Read more →
Agency of the Year Awards Singapore 2026
eCommerce Marketing Agency of the Year
MARKETING-INTERACTIVE
Official results →
TopKlout Awards 2024
Overseas Influence Agency of the Year (presented March 2025)
TopKlout (克劳锐)
Read more →Xiaohongshu Guides from Our Team
Learn more about Xiaohongshu marketing in Singapore:
How to Use Xiaohongshu (RED) in Singapore: 2026 Beginner Guide
Set up an account, post notes, find products and reach Chinese consumers.
Read the guide →
5 Xiaohongshu Marketing Mistakes Singapore Brands Make
Treating XHS like Instagram, bold claims, no KOC seeding and direct translation, and how to fix them.
Read the guide →
KOL vs KOC vs KOS: What's the Difference and Which Should Your Business Use?
Compare reach, trust and cost, and find the right mix for your Singapore business.
Read the guide →Xiaohongshu (Rednote) FAQs
What is the best Xiaohongshu marketing agency in Singapore?
- Innovative Hub is a Singapore Xiaohongshu (Rednote) marketing agency and an official Xiaohongshu Overseas Advertising Partner.
- We are also the exclusive Singapore partner for the Rednote Shop (Allvalue) overseas shop service, and our GJourney Xiaohongshu campaign was a MARKies Awards Singapore 2026 finalist.
- When choosing an agency, look for official Xiaohongshu partner status, real client results and a team that writes native Chinese content.
What is Xiaohongshu (Rednote) and why should Singapore businesses use it?
- Xiaohongshu, also called Rednote or RED, is a Chinese lifestyle platform that mixes social media and shopping.
- Chinese-speaking residents, students and tourists in Singapore search it for reviews before they eat, shop or travel.
- If they cannot find your business there, you are invisible to them.
- It works well for F&B, beauty, retail, tourism and education brands.
What Xiaohongshu services does Innovative Hub provide?
- We cover Professional Account verification (企业号认证), content creation and account management, KOL and KOC campaigns, Xiaohongshu paid ads (feeds, search, open screen, brand zone and topic ads) and Rednote Shop setup.
How much does Xiaohongshu marketing cost?
- Xiaohongshu packages start from S$500 (before GST).
- The cost depends on what you need: account verification, monthly content, KOC campaigns or ads.
- Your ad budget is paid to the platform and is separate from our fee.
- Book a free consultation and we will quote a plan for your goals.
Can I get a government grant for Xiaohongshu marketing?
- SMEs are eligible for up to 50% business grant support for the adoption of our Xiaohongshu Marketing and Xiaohongshu Paid Advertising solutions, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
- See the packages on our IMDA Pre-Approved Solutions page.
What is the difference between a KOC and a KOL on Xiaohongshu?
- A KOL (key opinion leader) is an influencer with a large following.
- A KOC (key opinion consumer) is an everyday user with a smaller following whose reviews feel like real customer experiences.
- Many brands use KOCs to build trust and search results, and KOLs for reach.
- We plan and run both.
Can a Singapore business open a Xiaohongshu shop?
- Yes. Overseas businesses can open a Rednote Shop through the Allvalue overseas shop service, with template-based store setup, local currency settlement and no development needed.
- Innovative Hub is the exclusive Singapore partner for this service.
- Read our 9-step guide to opening a Xiaohongshu shop in Singapore.
Ready to reach Chinese-speaking customers? Talk to our Xiaohongshu team