Exclusive partner in
Singapore for rednote sjop

Yes. Innovative Hub is the exclusive Xiaohongshu Shop Partner in Singapore and an authorized advertising agency. This means we help brands not only run campaigns but also officially open and manage their Xiaohongshu shops.

When choosing a Xiaohongshu agency in Singapore, look for official credentials, proven case studies, and compliance knowledge. Many agencies offer content posting, but only a few — like Innovative Hub, Singapore’s exclusive Xiaohongshu Shop Partner — can provide both verified shop setup and end-to-end marketing campaigns.

Xiaohongshu, also known as RED or REDNote, is the leading social commerce platform for Chinese-speaking audiences who value authentic reviews before purchasing. Unlike impulse-driven platforms, Xiaohongshu integrates product discovery, research, and purchase into one seamless journey, making it ideal for brands targeting high-income, quality-focused consumers. With the right strategy, it delivers stronger ROI and long-term brand loyalty. As the exclusive Xiaohongshu Shop Partner in Singapore, Innovative Hub helps brands launch and grow on RED with compliant content, KOC seeding, and data-driven campaigns.

Success on Xiaohongshu is measured not just by visibility, but by how effectively your brand influences purchasing decisions. Key metrics include:

• Engagement: Likes, comments, saves, and shares that show how well your content resonates.

• Follower Growth: Steady increases in brand followers and community size.

• Reach & Impressions: How many users discover your posts through search and feeds.

• Conversion: Sales and leads directly generated from campaigns.

At Innovative Hub, we go beyond surface-level numbers. Our reporting connects content performance to actual business outcomes, helping you refine strategy, optimize spend, and build a stronger presence on Xiaohongshu.

Yes — Xiaohongshu is widely used in Singapore, especially among Chinese-speaking communities. The platform has over 800,000 monthly active users locally, including Singaporean citizens of Chinese descent, PR holders, students, professionals, and a steady stream of Chinese tourists.

These users actively engage with lifestyle, beauty, food, and shopping content, making Xiaohongshu one of the most influential platforms for purchase decisions. For brands, it represents a high-ROI channel to reach quality-conscious audiences. As the exclusive Xiaohongshu Shop Partner in Singapore, Innovative Hub helps businesses tap into this growing user base with compliant content, KOC campaigns, and targeted marketing strategies.

Xiaohongshu marketing costs vary by campaign type. KOC seeding packages typically start from S$2,000+, while ad campaigns can scale based on reach and targeting. With PSG support, SMEs can enjoy up to 50% subsidy when working with pre-approved providers like Innovative Hub.

To open a Xiaohongshu shop overseas, you need official authorization, compliance documents, and a verified brand account. Innovative Hub, as Xiaohongshu’s exclusive Shop Partner in Singapore, handles the entire application and setup process for you.

Chinese tourists often search Xiaohongshu before visiting Singapore for food, shopping, and attractions. By creating optimized posts with local keywords (e.g., “新加坡必买”), your brand can appear in their travel research. Innovative Hub specializes in this “tourist funnel” strategy.

Yes. Innovative Hub’s Xiaohongshu marketing packages are pre-approved under IMDA’s Productivity Solutions Grant (PSG). Eligible SMEs in Singapore can receive up to 50% funding support on their campaigns.