Ideas, Trends & Strategies for you

PSG Grant Singapore 2025: What Small Businesses Need to Know Want to boost your small business's productivity and save money at the same time? The PSG grant gives Singapore SMEs up to $30,000 in financial support. You can get up to 50% coverage for solutions that...

How to Use Xiaohongshu: A Beginner's Guide to China's Hottest Social App Xiaohongshu has emerged as China's fastest-growing social media platform with 312 million monthly active users by late 2023. The platform saw a 20% jump from the previous year. Little Red Book,...

Xiaohongshu (Rednote) is no longer just a Chinese social app — it’s one of the most powerful platforms to influence purchase decisions among Chinese-speaking locals and tourists in Singapore. But here’s the problem: many Singapore brands dive in without understanding...

In the world of private domain traffic, Xiaohongshu (Little Red Book) is one of the most effective platforms for conversions. For businesses and content creators, learning how to drive traffic on Xiaohongshu is crucial. If your posts are stuck with only 200 views,...

Xiaohongshu Marketing Strategy: Winning Techniques for Brands Xiaohongshu, or Little Red Book, is a powerful social commerce platform that brands need to understand and leverage to succeed. With its unique mix of user-generated content and e-commerce integration,...

Vietnam is one of Southeast Asia’s most promising markets. With its growing middle class, rising consumer demand, and fast-paced digital economy, it’s the ideal next step for ambitious brands. But expanding into a new market requires more than just setting up...

Venue: SBF CenterMARKET ENTRY STRATEGY CONSULTING: Getting Ready for the Future EconomyUnderstand how to navigate the ever changing business landscape and the tools available to help with your business at our joint seminar with SBF. We share thought-provoking topics...

Venue: Lifelong Learning InstituteGlobal Purchasing to Global SellingIn collaboration with Singapore Institute of Retail Studies, we launched the Cross-border E-commerce sharing session with interested participants looking to expand their business globally. SMEs get...