That’s a Wrap: Our First TikTok Mega Campaign in Singapore

This weekend, we wrapped up our TikTok Mega Campaign, our first multi-seller TikTok Shop livestream in Singapore. It was a pilot project for us, and getting it done took a lot of planning, late nights and teamwork from many people. We want to say thank you, and to share what the campaign was about.

What was the TikTok Mega Campaign?

The TikTok Mega Campaign was a two-day TikTok Shop livestream event in Singapore, held on 3 and 4 October 2026 and organised by Innovative Hub. Instead of one brand per live, several Japanese and Korean beauty brands came together in a series of mixed livestream sessions hosted by TikTok creators.

Viewers could watch the creators try, explain and recommend skincare, body care and beauty products in real time, ask questions in the chat, and shop directly through TikTok Shop without leaving the live.

What is a multi-seller TikTok Shop livestream?

A multi-seller (or "mixed") TikTok Shop livestream is one TikTok LIVE session where a creator features products from several brands, not just one. Each brand gets time in front of the same live audience, and viewers can buy straight from the livestream.

For brands in Singapore, this format is a way to try livestream selling together with other brands and an experienced creator, without having to run a full live session alone.

Which brands joined the campaign?

We're grateful to the sellers and brands who trusted us and joined the campaign. Your openness to try something new made this campaign possible.

Who hosted the livestreams?

The livestreams were hosted by three creator teams:

Thank you for your energy, your time and for bringing every TikTok LIVE to life. You made our audience feel at home.

Thank you to everyone who made it happen

What did our first TikTok Shop livestream in Singapore teach us?

This campaign was a first step for us. Running it taught us a lot about three things:

• Running TikTok Shop livestreams: planning sessions, preparing products and keeping long lives running smoothly.
• Working with creators: matching the right creators to the right products and giving them what they need to present well.
• Bringing sellers together: coordinating many brands on one stage so each one is represented properly.

What's next?

We're excited to keep building on this. We hope to run more TikTok Shop livestream campaigns in Singapore with brands, creators and partners. It builds on the work behind our TikTok Shop Star Agency Awards.

Frequently asked questions