Zoe Zuo founded Innovative Hub with one conviction: that SMEs shouldn’t have to stay small — or stay home. Across 20+ years in business development, digital marketing and international expansion, she saw strong local brands stall at their own borders — held back not by ambition, but by access.

Today, Zoe leads the company’s work across Singapore, Malaysia and Vietnam, helping SMEs turn platforms like Alibaba.com, Xiaohongshu, TikTok Shop and Dianping into real routes to new customers and new markets.

“With the right channels, strategy and market knowledge, any SME can grow beyond borders.”

— Zoe Zuo